Plush carpets that let you sink in almost to your knees. Pipe music that may or may not be there, depending on whether you choose to hear it. A lilting fragrance of jasmine or lavender. The gentle tinkling of crystal, the dark burgundy of Victorian leather armchairs, men in suits, wearing white gloves.
A flawless solitaire necklace or a double tourbillon timepiece – one of only five in the world, caressing a velvet tray.
As Audrey Hepburn’s character, Holly, says in ‘Breakfast at Tiffany’s’ – you just know nothing really bad can ever happen here.
Luxury boutiques are the comfort food of shopping.
Generally when people say ‘luxury’ they mean expensive, catering to the affluent.
However, luxury means more than that. The brands that have got it right, have figured out that luxury is an experience, not a product.
Quality, design and the rarity of the product certainly weigh in. However, luxury caters not to the affluent but to the senses.
True luxury, like the ‘true rich’ is luxury that is …well…just there. It neither overpowers you with its presence nor does it attempt to intimidate you.
It welcomes you without being patronizing and never, ever judges you by your purchase power.
True luxury is not a mass product, and therefore treats everyone like its only, unique customer.
Anything else in not true luxury, its a me-too product trying hard to get there.
